JAN & NOVA is a new UK-based fashion brand founded by a passionate trio aspiring to add joy to women’s lives by providing high-quality feel-good clothing that does not cost the earth. The founders believe that fashion should help women look and feel great without compromising on accessibility and comfort.

JAN & NOVA’s mission is to deeply understand their customers and bring fashionable yet wearable everyday pieces that will celebrate the individuality of women of different ages, body forms, and fashion tastes.

The spark for JAN & NOVA was “Fashion matters only if real people wear it”. With this mission, JAN & NOVA believes every woman has the right to embrace every day as an occasion and to look and feel great in affordable & quality clothing.

 

Founder profiles:

Zeynep: Having spotted the need & opportunity for creating accessible, responsible, and fashionable pieces for women, Zeynep decided to launch JAN & NOVA with her two best friends who share the same passion. Zeynep has a decade-long experience in retail and e-commerce. She is a former finance professional who has worked in London and Istanbul.

Gul: Gul studied communication and design and worked in corporate social responsibility projects of big corporate companies for years. Sustainability, human rights, diversity, and women empowerment are among the subjects she specialized in. Her aim while starting JAN and NOVA is to create a synergy between these social issues and creative fashion.

Melike: After getting her university degree, Melike started her career working on a power market as a trader. She is still working as a trading manager. Her childhood dream was establishing her own business and adding value to others life. Even after working long years in a corporate life, she did not give up her dream. Now she started her journey with her best friends to make her dreams come true.

We are inspired by you! You give the joy to our collections. If there is anything we can help with or improve, please contact us.

 Z.,G. and M.